Spotify
BRANDING • EMAIL MARKETING • INFOGRAPHIC
THE BRIEF
The Spotify Insider for Artists is a platform that provides tools and resources for artists to connect with fans, grow their careers, and understand their audience. The email redesign and the content focused on customer data and analytics needed to reflect the company's branding.
Original email + graph design
THE SOLUTION
After studying the brand guidelines, I created a new email header that reflected Spotify's signature bright colors and duotones.
The standard bar graph was give a fresh creative spin, using audio sound bars to represent the "Most listened to format" data and an editorial-style image for the background. The entire email design was elevated and reflected the Spotify branding.
In addition to designing emails for the Spotify Insider for Artists, I also created for Spotify Advertising and Culture Next. I used Pardot dynamic content and variable/merge tags to personalize the emails. Culture Next emails were translated into many languages and emailed to a global audience.
